Objective
Today, many policies and systems have been introduced to address the declining birth rate, but they have not produced significant results. We identified one of the causes as the lack of conversations and shared thoughts about having children between couples. Therefore, rather than proposing another policy for the issue, we wanted to create a moment that naturally encourages couples to start talking about having children.
Production period: 2 days (August 21, 2023 to August 23, 2023)
Background
DINK couples refer to married partners who choose not to have children and instead focus on enjoying their leisure time. Both partners typically have jobs and income, and they tend to engage in more dating activities compared to couples who have children.
Insight
Today, taking photos in photo booths and sharing them on social media is considered one of the popular dating activities among them.
Idea
So we will introduce AI BABY FRAME in photo booths such as Haru Film. When couples take a photo together in the booth, a virtual image of a child that resembles their appearance is generated in the center of the photo, creating a moment where they can naturally discuss the possibility of having a child while enjoying their date.
Role
Research, Planning, Logo Design, Board Design, Element Design
Team Member
Taehoon Lee — Hongik University
Recognition
2023 MAD STARS: Young Stars MAD Competition, Bronze (Creative Solution: PT Board)
