Production period: 3 months (March 2025 to May 2025)
Background
Currently, about 100 million plastic or styrofoam buoys are used in oyster farms around the world, and the buoy market is rapidly expanding along with the growth of the oyster farming industry.
Insight
We have overlooked the fact that the buoys floating in the sea to grow oysters are ironically polluting oysters and the marine ecosystem. As styrofoam buoys gradually break apart from waves and wind, they turn into microplastics and spread throughout the ocean, eventually entering the bodies of marine life that grow in those waters. In fact, over the past 10 years, the concentration of microplastics found in oysters has increased by 250 percent, and microplastics have been detected in 94 percent of oysters worldwide.
Idea
In response, adidas, a brand that has led the way in sustainable fashion, introduces OYSTAR. OYSTAR is a new system designed to address the problem of plastic buoys used in oyster farms. It collects existing plastic buoys and transforms them into the OYSTAR sneaker line, while oyster farms are equipped with newly designed eco friendly rubber buoys shaped like adidas sneakers.
The buoys floating in the sea and the sneakers we wear share the same design, creating a new circular system that connects marine issues with fashion.
Role
Art Direction, Film Script, Storyboarding, Logo Design, Motion Design, Copywriting, Visual Mockups
Team Member
Hyeji Hwang — Changwon National University
