Production period: 2 months (February 2023 to March 2023)
Background
Because many games require highly advanced play and intense concentration, gamers often find it difficult to eat while playing. As a result, many gamers struggle to maintain proper nutrition.
Insight
In this situation, gamers often fill their hunger with small snacks rather than full meals, and we realized that the food most compatible with gaming today has become small, bite sized snacks.
Idea
So we partnered with major food delivery platforms to make it easy for gamers to order small sized foods. Items such as tacos, pizza, and rice bowls served in smaller portions help gamers enjoy nutritious meals while continuing their gameplay.
Role
Concept, Storyboarding, Art Direction, Logo Design, Visual Mockups, Caseboard Design
Team Member
Sumin Eum — Indiana University Bloomington
Hyunjin Eum — Art Center College of Design
Taehoon Lee — Hongik University
Hongkyum Kim — Dongguk University
Recognition
2023 D&AD New Blood Awards, Wood Pencil (Brief: Heinz)
2023 MAD STARS, Finalist (Mobile Stars: Use of Mobile - Mobile Applications/Mobile Games)
2023 MAD STARS, Finalist (Mobile Stars: Sectors - Foods)
2023 MAD STARS, Finalist (Mobile Stars: Use of Mobile - Mobile Applications/Mobile Games)
2023 MAD STARS, Finalist (Mobile Stars: Sectors - Foods)
