Production period: 2 months (March 2023 to April 2023)
Background
The automotive industry has long offered a variety of options to meet the diverse needs of consumers.
Insight
However, this ultimately means that more parts must be manufactured in factories, leading to an increase in harmful waste.
Idea
Therefore, we proposed “ONE OPTION” for the EX90 model launching in 2024, unifying it into a single configuration. By simplifying the production process with minimal options, Volvo aims to accelerate a manufacturing approach that is both more efficient and more environmentally friendly.
Role
Art Direction, Storyboarding, Logo Design
Team Member
Hongkyun Kim, Kwangyoung Choi, Taehoon Lee, Sumin Eum
Recognition
2023 Cannes Future Lions, Shortlist
