Production period: 2 months (March 2023 to April 2023)
Background
Today, many consumers own wearable devices such as smartwatches. As a result, drivers are often distracted by alerts and vibrations coming from these devices while driving.
Insight
However, we discovered that in car racing console games, vibration is used to guide players on where to go next or to warn them when a collision occurs.
Idea
So we combined this function with smartwatches and proposed “PULSE,” an app designed for drivers. Like a game console, the app uses precise vibrations to guide drivers, such as signaling when to prepare for an intersection or warning them through vibration when a vehicle is in their blind spot during a lane change, helping create a safer driving culture.
Role
Project Management, Research, Planning, Story Board, Art Direction, Logo Design, Element Design
Team Member
Kwangyong Choi — Hongik University
Songyi Jeon — Dongseo University
Taehoon Lee — Hongik University
Hongkyun Kim — Dongguk University
Recognition
2024 Art Director's Club, Round 2 (YOA-06C: Design for Good: Brand / Communication Design)
2024 Art Director's Club, Round 2 (YOA-01E: Advertising: Direct)
2023 New York Festivals, Finalist (STUDENT: Medium: Digital/Mobile)
2023 Addy Awards District 2 Nyc Metro, Silver (Elements Of Advertising > S31 - Digital Creative Technology)
2024 Art Director's Club, Round 2 (YOA-01E: Advertising: Direct)
2023 New York Festivals, Finalist (STUDENT: Medium: Digital/Mobile)
2023 Addy Awards District 2 Nyc Metro, Silver (Elements Of Advertising > S31 - Digital Creative Technology)
